HIGH street giant Marks & Spencer has expressed its gratitude to singer Rihanna for dedicating her new single M&S to the company.
M&S is the third single from the Barbadian singer’s platinum selling album Loud and the follow-up to her number one smash hit What’s My Name?
Marks & Spencer chairman Michael Clark said he was delighted when he heard that Rihanna had named her new song after the struggling retailer.
“It did come as a bit of a surprise. I didn’t actually know anything about it until I saw the video online, yesterday.
“But obviously I am thrilled that Rihanna has dedicated her new single to M&S – she is one of the biggest pop stars in the world at the moment.
“My seven-year-old daughter loves her song Rude Boy. She’s always singing it.
“You know, ‘Come on rude boy, boy, can you get it up, come here rude boy, boy, is you big enough? Take it, take it, baby, baby, take it, take it, love me, love me’.
The song is accompanied by a raunchy video featuring what Clark claims is Marks & Spencer’s Spring 2011 collection.
In the video, Rihanna can be seen wearing pink latex suspenders with matching latex swimming cap, among other steamy outfits.
Clark said: “I can only assume that is our new Spring 2011 collection. I don’t really follow what our designers are coming up with. But I like what I see.”
In recent years, Marks & Spencer has sought to shed its old-fashioned, frumpy image and appeal to the more sophisticated younger woman.
Its successful advertising campaign featuring a string of well-known celebrities has seen the chain’s profits soar.
However Clark claims it is still difficult for his company to contend with more fashionable high street clothing giants such as H&M and Topman.
“Up until now, in our ad campaigns we’ve had to settle for Dannii Minogue, Myleene Klass, and fucking Twiggy.
“We were about to really scrape the bottom of the barrel and sign up Lulu.
“So it’s great that in Rihanna we actually have a celebrity on board who doesn’t need to be wadded with Tena Lady before each photo shoot to stop them going off like a pierced beer keg.”
Clark insists that Marks & Spencer did not pay Rihanna for the endorsement and that it was entirely the singer’s decision to devote the song to the company.
He said: “Honestly, I knew nothing about it until I saw the video online and noticed the song was called M&S.
“Wait, it’s called what? Oh shit.”